Interior Design Concept
The Concept Design stage is where the creative journey begins. At 2105 Interiors, we believe that a well-crafted design concept sets the foundation for a successful project. We take the time to deeply understand your needs, aspirations and lifestyle to create a personalised design concept that truly reflects your vision.
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During this stage, we combine your ideas with our expertise to shape the overall direction of the project. We begin by defining the space’s layout, functionality and flow, while considering the unique characteristics of the space. We explore material options, colour schemes and design elements that would make your home uniquely yours. Through sketches, mood boards and initial design proposals, we help you visualise how your space will evolve.
The Concept Design phase is crucial as it lays the groundwork for the entire project. It provides a roadmap that ensures every design decision is aligned with your style, practical needs and the overall vision for your home. This collaborative process helps set expectations, refine ideas and ensure we’re moving forward in the right direction.
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Once the concept is approved, we proceed with confidence, knowing that we’ve created a solid foundation for the space transformation. Whether you’re redesigning a single room or embarking on a full home renovation, the Concept Design stage will guide us to ensure the final result is both functional and aesthetically pleasing.

Frequently asked questions
What is an interior design concept?
An interior design concept is the creative foundation of your home renovation or redesign. It’s where we define the overall vision, style, colour palette and mood of your space before moving into detailed design work. We begin every London residential project with a tailored design concept that reflects your lifestyle and personality. By clarifying this vision early on, we ensure every material, layout and furnishing choice feels cohesive and purposeful. This stage prevents costly mistakes later in the process and helps you visualise how your future home will look and feel. Whether you’re renovating an entire house or updating one room, the concept phase is where ideas start to take shape
What happens during the interior design concept stage?
The interior design concept stage is where a project’s creative foundation is built. It begins with an in-depth consultation with a client to understand your lifestyle, aesthetic preferences and how you want each room to function. Designers then develop mood boards, colour palettes, furniture layouts and material suggestions that define the overall vision. This phase often includes sketches, allowing you to clearly see how the proposed design will look and feel before any construction or purchasing begins. By finalising the concept early, you ensure every element -from space planning to finishes - is cohesive, functional and aligned with your renovation goals, helping avoid costly changes later.
What is a mood board for interior design?
A mood board is a visual tool used to communicate the concept and direction of an interior design project. It’s a collection of images, colour swatches, material samples and design elements that convey the style, mood and overall feel of a space. Mood boards help to clarify the design vision, align expectations and provide a reference point as the project progresses. It’s an essential part of the design process, ensuring that all design elements come together cohesively.
What if I'm not sure about the design direction for my interior space?
If you’re unsure about the design direction, don’t worry - this is a common concern! We work closely with you to explore different options that reflect your personality, lifestyle and functional needs. We provide suggestions, share design inspirations and offer visualisations to help clarify your preferences. Our goal is to guide you through the decision making process, ensuring that you feel confident and excited about the direction of your space.
How to come up with a concept in interior design?
Coming up with an interior design concept starts with understanding your unique needs, lifestyle and preferences. We work closely with you to gather insights on what matters most to you, considering the function of the space, the desired atmosphere and the aesthetic you're aiming for. We combine this with our expertise to define a clear direction for the project, selecting colour palettes, materials and furniture that reflect your vision and ensure the design is cohesive and functional. Consider booking a consultation with us to embark on your home redesign journey today!
How long does the interior design concept design phase take?
The Concept Design phase typically takes between 2 to 6 weeks, depending on the complexity and size of the project. During this time, we focus on understanding your vision, lifestyle and needs, and develop initial design concepts, mood boards and layout sketches. The timeline may vary, but we ensure that enough time is dedicated to refining the design so it aligns perfectly with your vision before moving forward to the next stage.
